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CAD Training Centre — Knowledge Tree

Digital Marketing

Digital Marketing Content and Advertising Intermediate

Develop advanced digital advertising skills with our 3-day, HRD Corp claimable Digital Marketing Intermediate Training Course at CAD Training Centre. Master content marketing, Meta Ads, TikTok Ads, Google Ads, Conversion API, and advanced campaign analytics through practical exercises. Physical, online, and in-house classes available.

Book Seat Enquire for Team
  • Duration 3 Days
  • Level Intermediate
  • Format Face-to-face

About this course

The Digital Marketing Training Course at CAD Training Centre is a comprehensive, HRD Corp claimable program designed for business owners, marketing professionals, and corporate teams in Malaysia. Beginner-friendly and hands-on, this practical workshop covers key strategies from social media marketing and SEO to paid advertising and content analytics. Training is available physically in Puchong, Selangor—with laptops provided—or via live online sessions, complete with a certificate of completion and free repeat classes.

In today’s fast-moving digital world, having a strong online presence isn’t just optional—it’s essential. Whether you’re a business owner looking to grow your brand, a marketing executive aiming to sharpen your skills, or a freelancer wanting to offer more value to clients, enrolling in a Digital Marketing course is almost indispensable for anyone involved or are interested in Marketing.

Days 1 and 2 covers the same foundational modules as the 2-day Digital Marketing Content and Advertising Essentials course. Participants will learn digital marketing fundamentals, content strategies, social media campaign planning, Meta Ads Manager, TikTok Ads Manager and campaign analytics. Day 3 introduces four additional modules focused on advanced advertising techniques, including Meta Advantage+ campaigns, Conversion API (CAPI), advanced TikTok retargeting, Smart Performance Campaigns, YouTube advertising, Dynamic Search Ads and Google Performance Planner. Participants will also explore multi-platform campaign planning, budget allocation, A/B testing and AI-assisted creative optimisation.

At the CAD Training Centre, our Digital Marketing classes go beyond theory. We deliver practical, real-world strategies that you can apply immediately to increase engagement, generate leads, and convert customers.

Related Links
https://www.forbes.com/councils/forbesagencycouncil/2021/08/02/why-digital-marketing-is-important-for-business-owners/
https://www.investopedia.com/terms/d/digital-marketing.asp
https://blog.hubspot.com/marketing/what-is-digital-marketing
https://www.coursera.org/articles/digital-marketing
https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article

Learning Outcomes

  • Understand digital marketing fundamentals and develop effective content and social media strategies for business growth.
  • Create and manage paid advertising campaigns using Meta Ads Manager, TikTok Ads Manager and Google Ads.
  • Apply advanced Meta advertising techniques, including Advantage+ campaigns, Conversion API, Custom Audiences and A/B testing.
  • Develop advanced TikTok advertising strategies using Spark Ads, retargeting, Smart Performance Campaigns and TikTok Shop integration.
  • Apply Google Ads techniques involving YouTube campaigns, Dynamic Search Ads, audience targeting and campaign forecasting.
  • Analyse campaign performance using advertising analytics, conversion tracking, UTM parameters and Return on Ad Spend (ROAS).
  • Develop integrated advertising campaigns across Meta, TikTok and Google while managing budgets, audience overlap and creative fatigue.
  • Use AI-powered advertising tools and performance insights to improve campaign creatives and support advertising optimisation.

Who is it for

  • Marketing executives and managers responsible for planning, managing and optimising digital advertising campaigns.
  • Business owners and entrepreneurs who want to expand their online marketing activities and improve advertising performance.
  • Digital marketing professionals who want to develop advanced skills in Meta Ads, TikTok Ads and Google Ads.
  • Social media managers and content creators who want to combine content marketing with paid advertising strategies.
  • Sales and business development professionals who want to improve lead generation and customer acquisition through digital campaigns.
  • Marketing teams and working professionals who want to manage advertising budgets, analyse campaign results and develop multi-platform marketing strategies.

Course outline

Module 1

Day 1 — Introduction to Digital Marketing
  • Understanding the fundamentals of digital marketing
  • Introduction to Search Engine Optimisation (SEO)
  • Understanding Search Engine Marketing (SEM)
  • Exploring social media, email and mobile marketing
  • Understanding the role of digital marketing in building successful brands
  • Identifying the differences between paid, earned and owned media
  • Exploring emerging digital marketing trends and opportunities.
Module 2

Social Media Marketing Strategy
  • Auditing and evaluating existing social media performance
  • Developing a strategic framework for social media marketing
  • Planning digital marketing budgets and resource allocation
  • Understanding strategic differences between Business-to-Consumer (B2C) and Business-to-Business (B2B) marketing
  • Developing social media campaign calendars and timelines
  • Integrating online marketing activities with offline campaigns
Module 3

The Strategy of Content Marketing
  • Introduction to the RACE Framework for digital marketing
  • Defining the purpose and objectives of marketing content
  • Understanding how to structure effective and engaging content
  • Building a professional brand presence online
  • Understanding the customer journey in content creation
  • Developing content pillars for different social media platforms
  • Applying copywriting methodologies to create impactful marketing messages
  • Designing marketing images using AI tools
Module 4

Day 2 – Meta Ads Manager
  • Navigating the Meta Ads Manager dashboard
  • Understanding and defining advertising campaign objectives
  • Exploring Meta advertising objectives involving awareness, consideration and conversion
  • Understanding the step-by-step process of creating Meta advertising campaigns
  • Using Facebook Pixel for retargeting
  • Developing high-performing content strategies for Meta platforms
  • Creating detailed customer personas and audience profiles
Module 5

TikTok Ads Manager
  • Introduction to TikTok for Business
  • Understanding TikTok's algorithm and user behaviour
  • Setting up TikTok Ads Manager

  • Exploring TikTok advertising formats:

    • In-Feed Ads

    • TopView Ads

    • Branded Content and Hashtag Challenges

    • Spark Ads

    • Brand Takeover Ads

  • Understanding audience targeting using demographics, interests and behaviours
  • Creating Custom Audiences and Lookalike Audiences
  • Setting up TikTok Pixel for conversion tracking
  • Understanding advertising budgets and bidding strategies
  • Using TikTok Creative Studio for short-form video advertisements
  • Reviewing successful TikTok advertising case studies
  • Hands-on workshop: Creating and publishing a TikTok advertisement
Module 6

Planning & Strategy
  • Understanding trends in digital advertising expenditure
  • Analysing audience behaviour and advertising challenges
  • Selecting suitable advertising formats and placements
  • Preparing effective creative briefs for advertising campaigns
  • Understanding common campaign performance challenges
  • Exploring strategies to maximise Return on Ad Spend (ROAS)
Module 7

Analytics & Measurement
  • Navigating Facebook Insights and TikTok Analytics dashboards
  • Measuring Return on Ad Spend (ROAS)
  • Understanding UTM parameters for campaign tracking
  • Tracking advertising campaigns using Google Analytics
  • Conducting competitor benchmarking using social listening tools
  • Interpreting campaign performance data
  • Refining advertising campaigns using actionable insights
Module 8

Section 6 — Planning & Strategy
  • Digital ad spend trends; analyzing audience behavior; selecting ad formats and placements; creative briefing best practices; overcoming challenges to maximize ROAS
Module 9

Day 3 – Advanced Meta Ads Strategies
  • Scaling advertising campaigns using Meta Advantage+ Campaigns
  • Understanding Conversion API (CAPI) and server-side tracking
  • Creating Advanced Custom Audiences based on video viewers, lead forms and page visits
  • Designing, running and analysing A/B tests
  • Understanding strategies for scaling advertising budgets without reducing performance
  • Using creative reporting to analyse and optimise advertising content
Module 10

Advanced TikTok Ads Strategies
  • Using TikTok Creative Centre for advertising trends and creative research
  • Understanding the differences between Spark Ads and Non-Spark Ads
  • Identifying appropriate applications for different TikTok advertising formats
  • Applying advanced retargeting strategies based on add-to-cart actions, video views and engagement
  • Exploring TikTok Smart Performance Campaigns (SPC)
  • Understanding TikTok Shop integration and dynamic catalogue advertisements
  • Applying creative iteration and hook testing techniques to improve advertising performance
Module 11

Advanced Google Ads Tactics
  • Understanding YouTube Video Action Campaigns and Lead Form Extensions
  • Exploring Dynamic Search Ads and advertising automation techniques
  • Applying custom intent and in-market audience targeting
  • Understanding competitor-focused advertising through brand keyword bidding
  • Exploring Local Ads and Call-Only Campaigns
  • Using Google Performance Planner for campaign forecasting and budget planning
Module 12

Multi-Platform Campaign Planning & Scaling
  • Designing integrated advertising funnels across Meta, TikTok and Google
  • Planning advertising budget allocation across multiple platforms
  • Understanding audience overlap and advertising fatigue
  • Scheduling campaigns according to seasonal trends and customer behaviour
  • Using AI-powered tools for advertising creative development
  • Exploring AdCreative.ai and Copy.ai for creative scaling
  • Developing coordinated multi-platform advertising strategies

Course format

Choose the delivery mode that fits your team and timeline.

  • 01

    Classroom

    Instructor-led sessions in our Bandar Puteri labs with guided exercises, live demos, and peer discussion.

  • 02

    Online

    Live virtual delivery with the same syllabus, shared files, and instructor checkpoints — ideal for distributed teams.

  • 03

    In-house

    Private cohorts for your organisation, scheduled around project deadlines with content tailored to your standards.

Upcoming schedule

Public intakes coming up.

  • 25 Nov 2026 - 27 Nov 2026 9:00 AM – 5:00 PM · Face-to-face
    Book seat
  • 8 Jan 2027 - 8 Jan 2027 9:00 AM – 5:00 PM · Face-to-face
    Book seat

Certification & policies

Certificate of attendance

Receive a certificate of attendance upon completing the programme, suitable for HR records and continuous learning portfolios.

Free Repeat Class

Free Repeat Class: if you need another pass at the same public syllabus within 6 months, you may re-attend subject to seat availability.

Materials provided

  • Course workbook / digital notes
  • Exercise files and sample templates
  • Certificate of attendance
  • Post-class support window for clarification questions

Frequently asked questions

01 What is the Digital Marketing Content and Advertising Intermediate course about?

Our Digital Marketing Content and Advertising Intermediate Training Course helps participants develop practical skills in managing and optimising digital advertising campaigns. The programme covers digital marketing fundamentals, social media marketing, Meta Ads, TikTok Ads, Google Ads, Conversion API, retargeting, campaign analytics and multi-platform advertising strategies. Participants will learn how to plan campaigns, improve audience targeting and measure marketing performance.

02 Is the Digital Marketing Intermediate course suitable for beginners?

The course includes foundational digital marketing topics during the first two days before progressing to advanced advertising strategies on Day 3. Participants who are new to digital marketing can learn the fundamentals before exploring more complex techniques. Basic familiarity with Meta, TikTok or Google Ads can be helpful, although no formal prerequisite is stated in the uploaded outline.

03 What is the difference between Digital Marketing Essentials and Digital Marketing Intermediate?

Digital Marketing Content and Advertising Essentials is a 2-day programme covering digital marketing fundamentals, social media strategies, content creation, Meta Ads, TikTok Ads and campaign analytics. Digital Marketing Content and Advertising Intermediate is a 3-day programme that includes all the foundational topics from the Essentials course, followed by an additional day of advanced advertising strategies. Day 3 covers Meta Advantage+, Conversion API, advanced TikTok retargeting, Google Ads, A/B testing and multi-platform campaign planning.

04 What advanced advertising platforms and tools will I learn during the course?

Participants will learn advertising strategies involving Meta Ads Manager, TikTok Ads Manager and Google Ads. The course introduces Meta Advantage+ Campaigns, Conversion API, advanced Custom Audiences, TikTok Smart Performance Campaigns, TikTok Shop integration, YouTube advertising, Dynamic Search Ads and Google Performance Planner. It also explores AI-assisted creative tools such as AdCreative.ai and Copy.ai.

05 How long does the Digital Marketing Intermediate course take?

The course takes three days, with training sessions running from 9:00 AM to 5:00 PM. Day 1 covers digital marketing foundations and social media strategy. Day 2 focuses on Meta Ads, TikTok Ads and analytics, while Day 3 introduces advanced advertising strategies across Meta, TikTok and Google Ads. Training includes practical workshops, case studies and guided exercises.

06 Do I need to bring my own laptop for Digital Marketing Intermediate training?

No. CAD Training Centre provides laptops for participants attending physical classes at our Puchong centre. You may bring your own laptop if preferred. The training includes hands-on exercises with advertising platforms and campaign management tools.

07 Will I receive a certificate after completing the Digital Marketing Intermediate course?

Yes. Participants receive a certificate after completing the Digital Marketing Intermediate training. Course handouts and campaign templates are also provided for reference during and after the programme.

08 What language is the Digital Marketing Intermediate course conducted in?

The training is conducted bilingually in English and Bahasa Melayu.

09 Is the Digital Marketing Intermediate course HRD Corp claimable?

Yes. Our Digital Marketing Content and Advertising Intermediate Training Course is HRD Corp claimable, subject to applicable eligibility and approval requirements.

10 Can I attend Digital Marketing Intermediate training online instead of in a classroom?

Classroom training means physical attendance in Puchong with face-to-face guidance and co-learning with other participants. Online training runs live via Zoom with hands-on, screen-shared exercises, better if you're outside the Klang Valley or want to save on travel time.

11 Can I repeat the Digital Marketing Intermediate course if I need more practice?

Yes, free repeat classes are offered every month, no questions asked, if you need a refresher.

12 Is there a surau (prayer room) available at CAD Training Centre?

Yes, we have a surau available at our training centre in Puchong. Muslim participants can use the prayer room during breaks throughout the training day.

Next step

Register your interest

Share a few details and we will confirm seats, HRD Corp claimability, and the best public or in-house option for this course.

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