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CAD Training Centre — Knowledge Tree

Digital Marketing

Digital Marketing Content and Advertising Essentials

Develop practical digital marketing skills with our Digital Marketing Content and Advertising Essentials Training Course at CAD Training Centre in Malaysia. This 2-day, HRD Corp claimable programme covers social media marketing, content, SEO, SEM, Meta Ads, TikTok Ads and campaign analytics. Physical, online, and in-house classes available.

Book Seat Enquire for Team
  • Duration 2 Days
  • Level Intermediate
  • Format Face-to-face

About this course

The Digital Marketing Training Course at CAD Training Centre is a comprehensive, HRD Corp claimable program designed for business owners, marketing professionals, and corporate teams in Malaysia. Beginner-friendly and hands-on, this practical workshop covers key strategies from social media marketing and SEO to paid advertising and content analytics. Training is available physically in Puchong, Selangor—with laptops provided—or via live online sessions, complete with a certificate of completion and free repeat classes.

In today’s fast-moving digital world, having a strong online presence isn’t just optional—it’s essential. Whether you’re a business owner looking to grow your brand, a marketing executive aiming to sharpen your skills, or a freelancer wanting to offer more value to clients, enrolling in a Digital Marketing course is almost indispensable for anyone involved or are interested in Marketing.

This course covers three essential modules, beginning with digital marketing fundamentals, including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), social media, email marketing and mobile marketing. Participants will then explore social media marketing strategies, campaign planning and budgeting before learning content marketing techniques using the RACE Framework, customer journeys, copywriting and AI-assisted image creation. Day 2 introduces four additional modules covering Meta Ads Manager, TikTok Ads Manager, advertising strategies and campaign analytics. Participants will learn how to create advertising campaigns, manage audience targeting, use tracking pixels and measure Return on Ad Spend (ROAS).

At the CAD Training Centre, our Digital Marketing classes go beyond theory. We deliver practical, real-world strategies that you can apply immediately to increase engagement, generate leads, and convert customers.


Related Links

https://www.forbes.com/councils/forbesagencycouncil/2021/08/02/why-digital-marketing-is-important-for-business-owners/
https://www.investopedia.com/terms/d/digital-marketing.asp
https://blog.hubspot.com/marketing/what-is-digital-marketing
https://www.coursera.org/articles/digital-marketing
https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article



Learning Outcomes

  • Understand the fundamentals of digital marketing, including SEO, SEM, social media marketing, email marketing and mobile marketing.
  • Create and develop effective social media business pages to strengthen online brand presence.
  • Develop social media marketing strategies based on target audiences, campaign objectives, budgets and customer journeys.
  • Create engaging digital content using content marketing frameworks, copywriting techniques and AI-assisted design tools.
  • Design and implement paid advertising campaigns using Meta Ads Manager and TikTok Ads Manager.
  • Apply audience targeting, retargeting and campaign planning techniques to convert traffic into potential customers.
  • Analyse advertising performance using Meta Insights, TikTok Analytics, UTM parameters and Google Analytics.
  • Measure Return on Ad Spend (ROAS) and use campaign performance insights to improve advertising effectiveness.

Who is it for

  • Business owners and entrepreneurs who want to promote their products or services through digital marketing.
  • Marketing executives and managers responsible for social media campaigns, content creation and paid advertising.
  • Staff Sales and business development professionals who want to generate leads and improve customer engagement through online channels.need hands-on skills in Meta Ads Manager and TikTok Ads Manager, not just theory
  • Small business operators who want to establish a stronger online presence and manage digital advertising campaigns.
  • Content creators and social media administrators who want to improve content strategies and audience engagement.
  • Working professionals who want to develop practical digital marketing skills using Meta, TikTok and Google Analytics.

Course outline

Module 1

Day 1 — Introduction to Digital Marketing
  • Understanding the fundamentals of digital marketing
  • Introduction to Search Engine Optimisation (SEO)
  • Understanding Search Engine Marketing (SEM)
  • Exploring social media, email and mobile marketing
  • Understanding the role of digital marketing in building successful brands
  • Identifying the differences between paid, earned and owned media
  • Exploring emerging digital marketing trends and opportunities
Module 2

Social Media Marketing Strategy
  • Auditing and evaluating existing social media performance
  • Developing a strategic framework for social media marketing
  • Planning digital marketing budgets and resource allocation
  • Understanding strategic differences between Business-to-Consumer (B2C) and Business-to-Business (B2B) marketing
  • Developing social media campaign calendars and timelines
  • Integrating online marketing activities with offline campaigns
Module 3

The Strategy of Content Marketing
  • Introduction to the RACE Framework for digital marketing
  • Defining the purpose and objectives of marketing content
  • Understanding how to structure effective and engaging content
  • Building a professional brand presence online
  • Understanding the customer journey in content creation
  • Developing content pillars for different social media platforms
  • Applying copywriting methodologies to create impactful marketing messages
  • Designing marketing images using AI tools
Module 4

Day 2 – Meta Ads Manager
  • Navigating the Meta Ads Manager dashboard
  • Understanding and defining advertising campaign objectives
  • Exploring Meta advertising objectives involving awareness, consideration and conversion
  • Understanding the step-by-step process of creating Meta advertising campaigns
  • Using Facebook Pixel for retargeting
  • Developing high-performing content strategies for Meta platforms
  • Creating detailed customer personas and audience profiles
Module 5

TikTok Ads Manager
  • Introduction to TikTok for Business
  • Understanding TikTok's algorithm and user behaviour
  • Setting up TikTok Ads Manager

  • Exploring TikTok advertising formats:

    • In-Feed Ads

    • TopView Ads

    • Branded Content and Hashtag Challenges

    • Spark Ads

    • Brand Takeover Ads

  • Understanding audience targeting using demographics, interests and behaviours
  • Creating Custom Audiences and Lookalike Audiences
  • Setting up TikTok Pixel for conversion tracking, Understanding advertising budgets and bidding strategies
  • Using TikTok Creative Studio for short-form video advertisements
  • Reviewing successful TikTok advertising case studies
  • Hands-on workshop: Creating and publishing a TikTok advertisement
Module 6

Planning & Strategy
  • Understanding trends in digital advertising expenditure
  • Analysing audience behaviour and advertising challenges
  • Selecting suitable advertising formats and placements
  • Preparing effective creative briefs for advertising campaigns
  • Understanding common campaign performance challenges
  • Exploring strategies to maximise Return on Ad Spend (ROAS)
Module 7

Analytics & Measurement
  • Navigating Facebook Insights and TikTok Analytics dashboards
  • Measuring Return on Ad Spend (ROAS)
  • Understanding UTM parameters for campaign tracking
  • Tracking advertising campaigns using Google Analytics
  • Conducting competitor benchmarking using social listening tools
  • Interpreting campaign performance data
  • Refining advertising campaigns using actionable insights

Course format

Choose the delivery mode that fits your team and timeline.

  • 01

    Classroom

    Instructor-led sessions in our Bandar Puteri labs with guided exercises, live demos, and peer discussion.

  • 02

    Online

    Live virtual delivery with the same syllabus, shared files, and instructor checkpoints — ideal for distributed teams.

  • 03

    In-house

    Private cohorts for your organisation, scheduled around project deadlines with content tailored to your standards.

Upcoming schedule

Public intakes coming up.

  • 7 Jan 2027 - 7 Jan 2027 9:00 AM – 5:00 PM · Face-to-face
    Book seat

Certification & policies

Certificate of attendance

Receive a certificate of attendance upon completing the programme, suitable for HR records and continuous learning portfolios.

Free Repeat Class

Free Repeat Class: if you need another pass at the same public syllabus within 6 months, you may re-attend subject to seat availability.

Materials provided

  • Course workbook / digital notes
  • Exercise files and sample templates
  • Certificate of attendance
  • Post-class support window for clarification questions

Frequently asked questions

01 What is the Digital Marketing Content and Advertising Essentials course about?

Our Digital Marketing Content and Advertising Essentials Training Course helps participants understand how digital marketing works and how to apply it to everyday business activities. The programme covers SEO, SEM, social media marketing, content creation, Meta Ads, TikTok Ads, audience targeting and campaign analytics. Participants will learn how to plan marketing strategies, create engaging content and manage advertising campaigns.

02 Is the Digital Marketing Essentials course suitable for beginners?

Yes. The course introduces digital marketing fundamentals before progressing to content planning and paid advertising. It is suitable for business owners, entrepreneurs, marketing personnel and professionals who want to build practical digital marketing skills. No formal prerequisite is stated in the course outline.

03 What is the difference between Digital Marketing Essentials and Digital Marketing Intermediate?

Digital Marketing Content and Advertising Essentials is a 2-day course focusing on digital marketing fundamentals, social media strategies, content creation, Meta Ads, TikTok Ads and campaign analytics. Digital Marketing Content and Advertising Intermediate is a 3-day course that includes the same foundational topics from the 2-day programme, followed by an additional day covering advanced advertising strategies on Meta, TikTok and Google Ads. The third day includes Meta Advantage+ campaigns, Conversion API, advanced retargeting, Google Ads techniques and multi-platform campaign planning.

04 What advertising platforms will I learn during the Digital Marketing Essentials course?

The course covers Meta Ads Manager for Facebook and Instagram advertising, along with TikTok Ads Manager for creating and managing TikTok advertisements. Participants will learn about advertising objectives, audience targeting, campaign setup, tracking pixels, bidding strategies and performance measurement using Meta Insights, TikTok Analytics and Google Analytics.

05 How long does the Digital Marketing Essentials course take?

The course takes two days, with training sessions running from 9:00 AM to 5:00 PM. Day 1 focuses on digital marketing fundamentals, content marketing and social media strategy. Day 2 covers Meta Ads, TikTok Ads, campaign planning and analytics. Training includes practical workshops, case studies and guided exercises.

06 Do I need to bring my own laptop for Digital Marketing training?

No. CAD Training Centre provides laptops for participants attending physical classes at our Puchong centre. You may bring your own laptop if preferred. The course includes hands-on exercises with advertising tools.

07 Will I receive a certificate after completing the Digital Marketing Essentials course?

Yes. Participants receive a Certificate of Completion after completing the Digital Marketing Essentials training. Course handouts and campaign templates are also provided for reference.

08 What language is the Digital Marketing Essentials course conducted in?

The training is conducted bilingually in English and Bahasa Melayu.

09 Is the Digital Marketing Essentials course HRD Corp claimable?

Yes. Our Digital Marketing Content and Advertising Essentials Training Course is HRD Corp claimable.Eligible Malaysian employers can apply for training grants under the relevant HRD Corp scheme.

10 Can I attend Digital Marketing Essentials training online instead of in a classroom?

Classroom training means physical attendance in Puchong with face-to-face guidance. Online training runs live via Zoom with hands-on, screen-shared exercises, better if you're outside the Klang Valley or want to save on travel time.

11 Can I repeat the Digital Marketing Essentials course if I need more practice?

Yes, free repeat classes are offered, no questions asked, if you need a refresher.

12 Is there a surau (prayer room) available at CAD Training Centre?

Yes, we have a surau available at our training centre in Puchong. Muslim participants can use the prayer room during breaks throughout the training day.

Next step

Register your interest

Share a few details and we will confirm seats, HRD Corp claimability, and the best public or in-house option for this course.

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